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The complete, up-to-date guide for starting a catering business, as recommended by the National Association of Catering Executives as a “useful study tool” for the CPCE exams.

This book offers the latest information on catering trends, management techniques, guidelines to federal, state and local laws and food safety. Off-Premise Catering Management covers key leadership principles for catering success and provides useful materials for applying them in the real world including:

• Time-management
• Innovative strategic planning
• In-depth marketing
• Staff recruiting and training ideas
• Creative ways to find unique and exciting catering venues
• Money-saving purchasing methods and product specifications
• Hot trends in accessory services, including photography, music, wedding cakes and fireworks
• Comprehensive “quick course” on international wines

Off-Premise Catering Management, Second addition offers students and professionals an exceptional go-to resource that readers have testified “saved the day” more than once!

To order either the video or the audio tape, call 305.338.1897 or e-mail info@leadingcaterers.com

The video of Bill Hansen’s Catering Boot Camp shares the secrets to catering success by offering:

• Management secrets that will make you more money
• Menu and food display ideas
• Ways to make more money from beverage service
• Latest equipment trends
• Better ways to hire, train and motivate your staff
• Techniques for better service
• Scores of marketing strategies to bring in more business
• Secrets for pricing for profit
• Cost-saving purchasing techniques
• Other ways to grow your top and bottom lines

Also available is an audio tape of the three-day Boot Camp, allowing caterers to listen while they drive or relax.

To order, call 305.338.1897
or e-mail info@leadingcaterers.com

Bill Hansen has written for Catering Magazine and Chef Magazine for years.  He also publishes a an electronic newsletter twice a month for Leading Caterers of America members. 

This CD includes many of his articles and the last 24 of the newsletters. A sampling of titles includes:

“Taking Your Show on the Road – Tips for Restaurateurs Thinking About Off-Premise Catering”

“Front-to-Back Amazement – Ways to Provide Warm Welcomes, Magical Moments and Fond Farewells… Clients for a Lifetime”

“Rental Equipment Strategy – Renting and Owning Equipment: Which is Best?”

 “Sales Staff with the Right Stuff – Finding Good Salespeople”

“How to Write Menus That Sell You, Your Business, Your Food and Your Service”
          
Learn from all of these articles, and many more; plus get the latest newsletters.

This one-of-a-kind visual and audio training program serves professionals of hospitality and human resource management, banquet servers, wait staff, on- and off-premise caterers, special events and restaurant owners.

This DVD training program teaches the artistry of service and service execution. The contemporary and classical service arts training helps viewers elevate their service to another level.